| To help you get a better understanding of
our experience in helping companies "Move the Meter",
we have provided a few studies & reports of projects
we've completed.
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Product Lifecycle Management Services
Business Development Services
- How Core helped a leading PC
manufacturer regain market share from the direct computer
resellers. »Read
the case study
- How Core's Vice President, Charlie
Wallace, helped software industry legend, Philippe
Kahn, take an old Borland product, a "few good
engineers" and a great idea, to create Starfish
Software and to build a value proposition that was
worth millions to Motorola. »Read
the case study
Channel Development Services
- The world's leading manufacturer
of computer disc drives could not grow their market
share in Latin America. How they grew from 10% to
35% in only nine months! »Read
the case study
- How Core Strategies helped a
leading Voice-over-IP vendor return to profitability
by successfully engaging with the Channel in both
North and Latin America. »Read
the case study
- How a Core a executive helped
a Fortune 500 technology company transition from generating
80% of its revenue from OEM sales to over 60% of their
business through the Channels. »Read
the case study
Market Development Services
- How the Core team created an
automated competitive pricing and promotion and introduced
a web-based market research panel that allowed a leading
PC company to screen new products and promotion concepts
very inexpensively and quickly. »Read
the case study
- How Core Strategies helped a
Boston based, "Voice-over-IP", start up
to develop their business in Europe without breaking
the bank. »Read the
case study
- How Core help modem pioneer,
Hayes, establish their business in Latin America and
grow to over 20% market share in only 12 months. »Read
the case study
Event Management Services
- Seagate needed to talk with
Solution Providers and Distributors in Mexico and
Latin America quickly. In only three weeks they meet
with over 500 resellers. »Read
the case study
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- VARBusiness
State of the Market 2005 – Things are Looking
Up!
The folks at CMP Media have, again, been hard at work
interviewing over 1,000 Solution Providers in North
America to analyze seller and buyer sentiment and, with
great care, make a few predictions for the coming year.
- A
Better Way to Reward: Points-based Rewards Programs
Over the last 20 years of developing programs for the
channel — that are equal parts incentive, education,
information and rewards — our industry always
seems to come back to the ageless method of rewarding
channel partners in two basic ways: marketing funds
and rebates.
- Core
Perspective: Partnering Models in the IT Channels
IT Channels have been undergoing a dramatic change in
the way in which vendors and partners interact. The
models that define the relationships between partners
and vendors have become diversified as the industry
moves from a "sales" to a "solutions" based paradigm.
- Core
Strategies Helps You Explore the Latin American Channel
(832K)
Opening unlimited south-of-the-border vistas, Core Strategies
can guide you into the lucrative Latin American channel.
- Bob
DeMarzo, "The Channel Man", Forecasts Solid
'05 Through Indirect Sales Efforts
After working in the trenches of VARBusiness for more
than two decades, Bob DeMarzo has pretty much seen it
all. That's why we caught up with him this month to
get his thoughts on two hot channel trends: the direct
vs. indirect sales model, and product vs. solutions
focus.
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A publication of the Computing Technology Industry
Association (CompTIA) How
Can The Channel Win In The Age Of Michael Dell
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