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Executives across the globe
are looking to answer these
three questions simply, succinctly,
and with a clarity that gives
them the comfort that they
are on the right path.
Experience, intuition and
just plain hope have been
a great guide for the past
10,000 years. But in the past
five, it's a whole new world.
Online focus groups, real-world
observational research, web-based
surveys, real-time dashboards
for management and an amazing
array of internet usage analytics
have revolutionized the insight
and measurement world. Does
it replace experience and
expertise? No. In fact, in
its raw state, it can be more
than a little overwhelming.
But, with the right analysis
and perspective, these new
data certainly complement
one's gut feel.
Our mission at Core
Strategies is to bring you
new insights, using new
approaches, to answering
these questions.
We develop insights for growth.
We look outside your business'
box to identify events, trends
and new ways of doing things
that help you grow. We help
you make sense of it all,
and help you think about what
to do to win.
So, specifically, what do
we do to answer the eternal
management questions?
What's going on out there?
- Using
some fantastic new, cost-effective
research tools, we get to
the heart of customer, competitor
and market motivations to
dig out the real drivers
that unlock growth. We create,
manage and analyze market
research programs for clients.
What do I do about it?
- We
leverage the insights from
the market to help you find
the best, most enduring
opportunities to grow. We
point you toward winning
strategies.
Am I winning?
- We
help you measure the right
things, again leveraging
new, technology-based techniques
that get at the answers
faster and less expensively
than ever before. We create
and manage dashboards and
ongoing measurement programs
that focus on the right
levers for winning.
Three Recent Client Successes
- Core
Strategies created a new,
pay-for-performance business
model for a media client,
after we saw that their
traditional business model
was running out of steam.
We helped them sell their
new model to customers and
designed the measurement
system.
- Core
Strategies helped a large
computer company design
a close-to-real time system
to measure customer satisfaction,
customer acquisition probability
and close rates. Our design
cut their costs of previous
methodologies by 75 percent
and gave them data on a
daily basis.
- Core
Strategies analyzed millions
of past customer records
of an enterprise technology
hardware company and helped
them realize that focusing
on the company's current
customer base that could
increase their revenue and
profitability dramatically.
We crafted a cost-effective
strategy that not only achieved
the financial goals but
also resulted in market
share increases.
Where We Are Strong
- Technology –
Our team has extensive management
experience at some of America's
largest and most successful
providers and users of technology,
whether is consumer or B2B,
hardware, software, online
media or communications
services you will find that
we "get it".
- Marketing Research
– We conduct online
and traditional market research
globally. Whether it is
quantitative or qualitative
research and analysis, we
can provide you the insights
you need for clarity of
decision making.
- Insight and Strategy
– Most organizations
are awash in data. We get
you out of the weeds, by
looking at the implications
of the data. Whether the
data comes from us or from
you, we help analyze it,
create meaningful insights
from it and then suggest
logical messaging, distribution
and promotional strategies
emanating from it.
- Marketing Metrics
– "If you cannot
measure it, you cannot manage
it." It is truer now
than ever, especially given
today's fast-paced marketing
arena. We help companies
design the measurement systems
that emphasize the right
mix of long-term and short-term
results, to get the most
out of both the P&L
and shareholder value.
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