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Under an arrangement between Core Strategies
and BlueRoads Corporation, the indirect
channel is no longer being considered
a black hole. Instead, a truly systematic
approach has formed a clear path toward
lead generation, profitability and increased
market share.
BlueRoads focuses exclusively on providing
channel management software that allows
companies to market and sell more effectively
through indirect channels. BlueRoads is
unique in providing a closed-loop system
with built-in methodology, which empowers
individual partner representatives to
actively participate in sales and marketing
processes.
"Core Strategies is our first business
partner," said CEO Axel Schultze, who
has more than 25 years of channel experience.
"Core is a team of very experienced channel
managers who sell our product and help
customers align their business processes.
The expertise Core Strategies brings to
the partnership is just priceless."
CRM is fundamentally designed to manage
direct sales engagements between a sales
representative and a buyer. This 1:1 mode
revolves around collecting and sharing
data throughout the customer lifecycle.
PRM, on the other hand, is designed to
manage a complex ecosystem comprised of
legally independent partner organizations.
This 1:many model revolves around aligning
business processes across the entire value
chain from vendor, to partner, to customer.
Schultze said the key to the software
is immediate gratification. "There is
a very short deployment timeframe," he
said. "The efficiency of channel initiatives
improves almost immediately. There’s
a dramatic increase in closer rates —
more than doubling."
Specifically, BlueRoads integrates problems
such as:
- Lead management
- MDF and co-op funding
- Maintenance and software renewal
Products
More than just a software solution, BlueRoads
5 embodies the company's proven methodologies
for successful channel management. Methodologies
streamline channel processes to provide
the highest results with the least amount
of partner effort.
BlueRoads™ 5
The company's flagship product, BlueRoads
5, is designed to manage large complex
channels. It combines the quick time-to-market
and low overhead of a complete solution
with the fast and easy customizability
provided by a modular architecture. BlueRoads
5 is comprised of the Foundation System,
which provides a platform for managing
administration and the business process
backend, and a suite of Modules, which
provide user-facing functionality. Modules
plug-and-play within the Foundation System,
so extra functionality can be added seamlessly
as business objectives change. While powerful
individually, the Modules provide the
highest value by interoperating in a closed-loop
system to optimize end-to-end channel
processes. The BlueRoads 5 reporting engine
generates a powerful set of metrics based
on active participation, providing companies
with the deep partner ecosystem intelligence
required to increase channel performance
and predictability.
BlueRoads™ Express
The company also provides BlueRoads
Express, a hosted PRM solution scaled
to suit the needs of businesses with smaller,
less complex channels. BlueRoads Express
uses the same core Foundation as BlueRoads
5, so businesses with smaller channels
receive the same world-class technology
in a more compact deployment. BlueRoads
Express includes preconfigured Modules,
closed-loop channel processes, and efficient
and cost effective hosting services.
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