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In her February CRN article, Charlene
O'Hanlon asks the intriguing question:
"What do physicians and solution providers
have in common?" The answer: "They're
both making a lot of money in healthcare."
While your company may or may not be
able to leverage the success of healthcare
the importance of delivering channel-ready
solutions that have a vertical focus is
a key focus for 2005 — the ability
to deliver these solutions will be a major
factor in your success.
While healthcare was the No.1 vertical
focus, the retail, manufacturing and finance/banking
segments took the second, third and fourth
spots when it came to solution-provider
participation, according to the CRN 2004
Vertical Market Study. A solid 38 percent
of solution providers surveyed said they
were active in the retail space, while
36 percent and 32 percent report activity
in the manufacturing and finance/banking
arenas, respectively.
Read
the complete story by Charlene O'Hanlon
about the impact of verticals, including
quotes from Solution Providers, on the
CRN web site.
If this gets you thinking about how
to develop a vertical strategy for your
company, call us. We've helped several
vendors evaluate the potential for various
vertical markets including healthcare
and finance. The key is having a solution
that is a good fit for the market and
a channel-ready strategy that will help
your partners succeed in those markets.
Contact
Core Strategies.
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