| home
> news
> ogilvyone worldwide
Core Strategies has been named an authorized
provider of the successful OgilvyOne Worldwide
Routes to Market (RTM) – Channel
Advantage workshops for technology vendors
and their key channel partners.
For over four years, OgilvyOne Worldwide
has been delivering the dynamic RTM workshops
for IBM and their top distributor and
channel partners. The two-day workshop
was designed by OgilvyOne to help vendors
and their key partners optimize both internal
and external sales and marketing resources
to work more efficiently and achieve higher
levels of sales and profits with their
solution portfolio.
Now, for the first time in the United
States, OgilvyOne has authorized an independent
consulting firm to deliver the results-oriented
workshops to other IT vendors and their
channel partners. "Core Strategies is
proud to be recognized as one of the top
channel focused consulting firms in the
U.S. The RTM workshops will become a central
component of the Core Strategies portfolio,"
said Core Strategies Vice President and
Senior Partner, Charlie Wallace.
Dhun Zwirble, OgilvyOne’s Senior
Partner and Executive Director of the
Routes to Market practice said, "We look
forward to a successful partnership with
Core Strategies. Both Charlie Wallace
and John Spensieri are long-time channel
executives with decades of experience
and expertise. We feel certain that the
RTM is in good hands with Core Strategies."
Deployed with hundred of clients globally,
businesses have realized incremental revenues
and profits that are directly attributable
to implementing the RTM recommendations.
The core of the RTM is a two-day facilitated
workshop that utilizes qualitative and
quantitative tools to analyze every aspect
of the relationship between a vendor and
a channel partner. Workshops are conducted
one-to-one between the vendor and a key
partner and examines business objectives
for each partner as well as for the alliance.
Resources and financial goals are examined
and a step-by-step action plan is created
to drive the business forward and to create
incremental revenue and profit.
|
