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Are
You Outsourcing Channel Marketing To The
Wrong People? - May 17, 2005
Marketers love to work on sexy brand-building
campaigns. The thrill of creating something
that your friends and family will be exposed
to via national television, radio, well-known
magazines and newspapers, or through the
myriad of exciting outdoor marketing vehicles
can be nearly impossible to resist.
'Routes
to Market' Business Planning Workshop
in Plain English - May 17, 2005
The Routes to Market (RTM) Channel Advantage
Workshop is not separate and distinct
from your go-to-market (GTM) strategies
-- it is integral to them. The RTM methodology
combines both qualitative and quantitative
tools to provide a strong foundation for
more effective GTM plans.
Channels
in Russia - Roulette Anyone? - May
17, 2005
Marshall Toplansky was recently invited
to spend a week helping a large company
in Russia look at its marketing and channel
management strategies. As with many companies
in Russia --now that capitalism has replaced
communism as the predominant economic
model -- management is looking at ways
to expand beyond their country's borders.
New
Channel Strategies Emerge From CMP XChange
2005 – March 15, 2005
On March 5-9, over 250 resellers
and 100 vendors converged on New Orleans
for the CMP Solution Provider XChange.
Core Strategies and several of our clients
attended the conference and had an opportunity
to interact and discuss the prevailing
channel trends for 2005.
Deal
Registration Becoming a "Must Have" for
Technology Companies – March
15, 2005
Deal registration programs have recently
shifted from a channel program differentiator
to a "must-have".
Vertical
Markets are Key Channel Focus in 2005
– March 15, 2005
The importance of delivering channel-ready
solutions that have a vertical focus is
a key focus for 2005 — the ability
to deliver these solutions will be a major
factor in your success.
What
is Six Sigma and How Can It Help Me?
– March 15, 2005
So, what is Six Sigma and how does it
apply to marketing? Well, that is a great
question and one, which I found myself
asking when I was first introduced to
Six Sigma as Director of Channels at Seagate.
Bell
Micro Looks to Core's Enterprise Expertise
– January 18, 2005
With an eye toward focusing on
its North American Enterprise Channel,
Bell Micro turned to Core Strategies for
assistance developing a strategy that
will drive Enterprise business at the
mega-distributor.
Routes
to Market Workshops – An interview
with OgilvyOne – January 18,
2005
The powerful duo behind OgilvyOne Worldwide
Routes to Market (RTM) – Channel
Advantage workshops realize that Core
Strategies' channel experience and considerable
business acumen are an ideal fit for expanding
OgilvyOne's successful program.
Channel
Business Model Convergence - Focus on
Solutions Key in 2005 – Jan
18, 2005 – Because selling
only products has become less profitable
and, therefore, less appealing to resellers,
the shift to a more service oriented and
solutions oriented revenue model will
continue to be the focus of SMB resellers
in 2005.
IDC
Forecast Modest Growth in 2005 –
January 18, 2005
In making its annual predictions for the
upcoming year, IDC said it expects worldwide
IT spending to grow 6.1% for 2005, a year
which will be marked by "enormous
turbulence" and significant consolidation
and realignment in several key sectors.
Lead
Generation Excels Under New Agreement
– December 15, 2004
Under an arrangement between Core Strategies
and BlueRoads Corporation, the indirect
channel is no longer being considered
a black hole. Instead, a truly systematic
approach has formed a clear path toward
lead generation, profitability and increased
market share.
Community:
Core Partner Spotlight – Charlie
Wallace Singing for the Children of India
Buy a CD this holiday season by the world
renowned Mount Madonna Choir to benefit
an orphanage at the base of the Himalayas.
Listen to a sample: real
player (3.28MB)
(Problems
downloading the sample?)
VARBusiness
State of the Market 2005 – Things
are Looking Up! – December 15,
2004
The folks at CMP Media have, again, been
hard at work interviewing over 1,000 Solution
Providers in North America to analyze
seller and buyer sentiment and, with great
care, make a few predictions for the coming
year.
Optimize
Channel Sales Through Routes to Market
Workshops
Irvine, California – November 15,
2004
Core Strategies has been named an authorized
provider of the successful OgilvyOne Worldwide
Routes to Market (RTM) – Channel
Advantage workshops for technology vendors
and their key channel partners.
The core of the RTM is a two-day facilitated
workshop that utilizes qualitative and
quantitative tools to analyze every aspect
of the relationship between a vendor and
a channel partner. Workshops are conducted
one-to-one between the vendor and a key
partner and examines business objectives
for each partner as well as for that alliance.
Resources and financial goals are examined
and a step-by-step action plan is created
to drive the business forward and to create
incremental revenue and profit.
 Read
this complete story
Read
the Press Release 
(33K)
Core
Strategies delivers Vendor Keynote at
LatinChannels Enterprise in Cancun, Mexico
(832K)
San Jose, California – October 4,
2004
Profits Through Channel Partnerships was
the subject of the keynote speech delivered
by Core Strategies Vice President and
Senior Partner Charlie Wallace to over
thirty industry leading enterprise IT
vendors at the LatinChannels Enterprise
event on October 1st, 2004. "Latin
America is one of the fastest growing
regions for the IT industry. Knowing the
differences between the business culture
of North America and Latin America is
vitally important to success" Wallace
asserted. "Then, delivering REAL
channel programs that increase revenue
and profits for all partners differentiates
the most successful vendors and creates
loyalty in the channel." Click
here to see Mr. Wallace's entire LatinChannels
presentation.
Core
Strategies Names New Vice President
After joining Core Strategies in January
of 2002, channel industry veteran John
Spensieri has been promoted to Vice President,
in addition to his role as Senior Partner.
He has brought to the post a career rich
in innovative ideas and numerous successes.
Joe
Formicelli and Charlie Wallace Join Core
Strategies
(41K)
Irvine, California – August 2, 2004
Core Strategies today announced that in
support of the company’s rapid growth
of their channel and vendor consulting
business, working with IT Vendors and
Solution Providers globally, it has named
Joe Formicelli, former Executive Vice
President of Operations at Gateway Computers,
as Core Strategies CEO and Charlie Wallace,
former Director of Global Channel Marketing
at Hitachi Data Systems as Vice President
and Senior Partner, effective August 1,
2004.
CIO
Magazine Tech Poll™ - IT Spending
Projections Match 39 Month High - Aging
infrastructure seen as key factor driving
IT spending
07-06-04 Source: CIO Magazine
According to June's CIO Magazine Tech
Poll™, IT budgets will increase 8.2%
in the coming 12 months, equaling a 39
month poll high. CIOs also reported good
news for tech workers by projecting staff
compensation would rise to a 30 month
high.
Is
the tech world partying like it's 1999?
04-08-04 - Source: CNET News.com
A resurgent economy and increased technology
spending have revived--on a small scale,
at least--some of the gung-ho business
tactics and giddy public behavior of the
dot-com era.
Springtime
of Profits??
04-11-04 - Source: CNET News.com
A number of tech heavyweights, including
IBM and Siebel, announce their earnings
this coming week--and many of them expect
to see black ink.
2004
Online Customer Respect Study
04-06-04 - Source: BUSINESS WIRE
The Customer Respect Group, an international
research and consulting firm that focuses
on how corporations treat their customers
online, today released the results of
its Spring 2004 Online Customer Respect
Study of 61 computer products and services
firms that rank among the countries largest
1000 companies. Overall, Hewlett-Packard
and Science Applications International
scored highest, while Brightpoint scored
lowest.
Arrow
Electronics names Communications Jacqueline
F. Strayer, to the position of Vice President,
Corporate Communications
04-08-04 - Source: PRNewswire Stock: Research
Arrow Electronics Inc. (NYSE: ARW - News)
today announced the appointment of Jacqueline
F. Strayer, to the position of Vice President,
Corporate Communications, effective April
1, 2004. In this role Ms. Strayer will
provide strategic direction for Arrow's
worldwide public relations, internal communications,
contributions, and community relations
activities.
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