Charlie Wallace, Joe Formicelli and John Spensieri would like to announce to you their affiliation with Core Strategies – a sales and marketing consulting team that develops and implements high-growth, high-profit sales and marketing strategies for the technology and telecommunications channels.

In this, the first issue of the Core Strategies Newsletter, we would like introduce you to the world of Core Strategies and our credo: Creating Profits Through Channel Partnerships.

Going forward, this newsletter will be sent out monthly. If you would prefer to not receive the Core Strategies Newsletter, please send an email to unsubscribe@corestrategies.com.

Sincerely,

The Core Strategies Team

After serving as the EVP of Operations at Gateway Computers in San Diego for the last two years, I have re-joined Core Strategies as CEO. In my monthly lead-off column, I plan to talk about Channel trends and strategies. To say the past two years have been eye opening would be an understatement. While serving as Executive Vice President for Gateway, Inc., I was able to increase my knowledge of operations and efficiency, which I can pass onto our clients at Core Strategies.

Indeed, though the past 24 months was an incredible experience, I'm energized beyond belief at by the idea of helping our channel customers maximize their business potential using the new tools in my consulting toolkit. Read the full article...

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Bob DeMarzo, "The Channel Man," Forecasts Solid '05 Through Indirect Sales Efforts

After working in the trenches of VARBusiness for more than two decades, Bob DeMarzo has pretty much seen it all. That's why we caught up with him this month to get his thoughts on two hot channel trends: the direct vs. indirect sales model, and product vs. solutions focus.

For the few uninitiated ones, DeMarzo was recently dubbed by Marketing Technology Magazine as "The Channel Man." It's an appropriate name because few individuals understand the reseller channel and solution provider marketplace as well as he. Having spent most of his career helping solution providers and IT professionals sort through the most complex issues impacting their businesses, DeMarzo has been omnipresent on the pages of CRN and VARBusiness for more than 21 years and is considered the voice of the channel.
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Core Strategies Helps You Explore the Latin American Channel

Opening unlimited south-of-the-border vistas, Core Strategies can guide you into the lucrative Latin American channel. This past September, Senior Partner Charlie Wallace served as keynote speaker at LatinChannels Enterprise in Cancun, Mexico.
View Charlie's presentation, "What Makes a Channel Program Great." (832K)

In addition, Core Strategies maintains and ongoing relationship with LatinChannels, a channel development organization that hosts Latin American Executive Summits.
Whether you have been doing business in Latin America for years or are new to this market, whether your company is an established multinational enterprise or you ant to do business in Latin America, LatinChannels should be a part of your channel strategy.
Read more about LatinChannels...

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Core Strategies Authorized by OgilvyOne to Deliver Routes to Market

Core Strategies has been named an authorized provider of the successful OgilvyOne Worldwide Routes to Market (RTM) - Channel Advantage workshops for technology vendors and their key channel partners.

The core of the RTM is a two-day facilitated workshop that utilizes qualitative and quantitative tools to analyze every aspect of the relationship between a vendor and a channel partner. Workshops are conducted one-to-one between the vendor and a key partner and examines business objectives for each partner as well as for that alliance. Resources and financial goals are examined and a step-by-step action plan is created to drive the business forward and to create incremental revenue and profit.
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Core Perspective: Partnering Models in the IT Channels

IT Channels have been undergoing a dramatic change in the way in which vendors and partners interact. The models that define the relationships between partners and vendors have become diversified as the industry moves from a "sales" to a "solutions" based paradigm. Core Strategies believes that understanding the distinctions of the various models is very important to the vendor community.
Read the full article...