At Core Strategies, we have
a great deal of experience in designing,
conducting and analyzing market
research. Here's a smattering of
our experience:
- Ethnographic research inside
people's homes to observe them
using new technology
- Large scale e-mail and telephone-based
survey research.
- Have built consumer and B2B
panels for ongoing research, creating
norms for new product and service
concept acceptability
- Customer satisfaction research
and ongoing measurement
- Traditional focus groups, one-on-ones
and other qualitative research
- Online qualitative research
- Online measurement of "buzz"
of influencers and early adopters
- Market segmentation studies
using attitudinal, behavioral
and demographic data
- Identification and negotiation
for secondary research
- Dashboards for keeping tabs,
in close to real time, of key
perceptual metrics within your
firm.
But simply knowing how to get
research done is not enough. The
key is knowing how to interpret
those results in the context of
real life. That is what creates
true insight and the comfort of
knowing what is "really going
on out there". And that is
one of Core Strategies' strengths.
We have two models for providing
you with market research and insights:
- Project-Based Work –
Core Strategies can provide you
cost-competitive market research
projects and analysis
- Outsourced Insight Service
– Clients can outsource
their insight function to Core
Strategies. We create an annual
"insights plan", and provide you
with regular presentations of
findings and/or a dashboard to
keep you up to date on market
and customer perceptual trends.
Want to know more? Contact us
at: 949.845.9155 or at info@corestrategies.com
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