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Internally, we are
constantly summarizing what
we have learned so our team
can learn from the work we
do.
Externally, we offer
our clients the same opportunity:
To have us share our insights
and experiences in various
marketing subjects with your
team. |
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We
believe that one of
the greatest contributions
we can make to our
clients' success is
passing on our knowledge
and experience.
That
is why teaching is
such an important
part of our practice.
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Our observation is that marketing
is not rocket science. Reasonably
intelligent people can "get"
marketing, provided the issues
are framed properly. Where
marketing people get into
trouble is when they use a
limited framework of experience
to understand a new set of
issues.
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Here is
an example:
Many technology
marketers, especially in the
networking and security area,
fail to realize how VAR and
systems integrator perceptions
impact the fundamental way
one has to communicate the
value proposition of one's
products.
Often, they
are the key "gatekeepers"
for the network managers in
small-to-medium sized organizations.
They have concerns that differ
from the network managers
in key ways. If you do
not accommodate their needs,
the product message simply
does not get through to the
end user. |
Core Strategies conducts seminars
and workshops for its clients on
topics like this that can effect
how market works with customers
and other parts of your company.
Here are some topics we teach about:
- Product Lifecycle Management
– how to coordinate product
design, product management, manufacturing,
marketing and service to insure
consistent management of product
over time.
- Channel Management –
how to energize your channels
to be more committed to your company
and win you business, and how
to avoid the common pitfalls of
a mixed direct/indirect channel
- Benchmarking New Product
Concepts – how to create
an effective approach to determining
which new product concepts will
win and lose in the market place
- Globalizing Your Marketing
– how to reach out beyond
your home market and create an
effective entry into new geographic
regions of the world
Want to know more? Contact us
at: 949.845.9155 or at info@corestrategies.com |
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